Trends and Benchmarks in South African Influencer Marketing for 2024: Get ahead of the curve

Hello South Africa Want to know how your content and collaborations stack up to other creators and brands out there? This is the place where you can find out. Want to know whether you paid more or less on average than other marketers? Again, this is the place.   This short report couples localised trends …

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Harness the Power of Influencer Marketing: Humanz 2024 Influencer Marketing Handbook

Say goodbye to stale, one-off campaigns and say hello to high-performing always-on programs that drive sales and brand equity. In the Humanz Influencer Marketing Handbook, you’ll find all the essentials you need for a powerful program that resonates with the South African market and the creators you work with. This handbook will guide you on …

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Navigating the Future: Trends in South African Influencer Marketing for 2024

Influencer marketing is one of the fastest evolving industries in the world and 2024 is no different, with South African marketers poised to witness some absolutely transformative trends this coming year. Brands are increasingly recognizing the power of building strong influencer partnerships and how they can help improve ROI. Something that’s especially important as they …

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Macros with Massive Engagement in South Africa

Wondering how to choose the perfect creators for your pixel campaign? While brand alignment and relevance are crucial, you should also consider cost-per-engagement and views to determine if a creator will deliver optimal results. High engagement rates are key to achieving a positive ROI and generating more responses from your target audience. We utilized the …

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#HumanzForAllHumanz Queer Creators Worth Following In SA 2023

Celebrate Pride Month 2023 with us as we proudly present an exceptional compilation of LGBTQI+ creators hailing from South Africa. This handpicked selection showcases an array of talented individuals spanning the realms of comedy, lifestyle, fashion, and dance. These brilliant creators have captivated our hearts and minds, leaving an indelible mark on their respective fields. …

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The Metrics That Matter When Working With Influencers vs Content Creators in 2023

There is a shift in the world of Influencer Marketing. We’ve seen this shift and we’ve had a massive revamped our data systems to reflect these changes, we’re calling it Humanz 2.0.  Our objectives for the revamp were to:  Ensure compliance with the latest global legal frameworks for data collection and policies from social networks …

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