Frequently asked questions about Humanz

Here are some of the questions we get asked most often by creators and advertisers inside Humanz, on our website and on social media.

Is Humanz free?

Humanz is free for influencers and creators. You can access parts of your own data, meet other creators and learn from them, participate in campaigns and get paid by simply registering.

Advertisers also have a free option where they can run public campaigns; we simply charge a small mark-up fee on all payments to influencers to cover our own bank, data and admin costs. Advertisers also have different subscription options to access to extra features that help them find influencers, automate campaign reporting or run campaigns (public or private) from A-Z more efficiently.

Who runs campaigns on Humanz?

Advertisers, marketers, agencies and, sometimes, the Humanz team directly. We offer a self-service platform that allows any customer to create and manage their own influencer marketing campaigns. You can always see who you are dealing with by looking at the logo at the top of the campaign.

My bid has been accepted. What happens next?

As an influencer, you will receive a notification if your bid has been selected by an advertiser. Make sure you re-read the brief in detail and then create the content as per the description and tasks assigned to you. Make sure you upload via the Humanz app and wait until you receive approval or feedback from the advertiser before you post it on your social media channel. Once you are done posting, click on the post settings, copy the link and paste it in the Humanz app. If it’s a story post, take a screenshot after 24 hours, making sure the view count is visible and upload it. Once all of this is done, so are you!

When do I get paid?

Soon! First, make sure that you have completed all your tasks. Then check the specific payment terms for the job that you accepted. The system processes payments in batch once or twice a week so you may be paid a few days before or after the set day depending on which day you completed your tasks on. Finally, check with the advertiser running the campaign on the system. Some advertisers are agencies and need to be paid by their client before they can pay influencers.

I have many suspicious followers but I never bought any! Why?

Everyone has fake followers, whether you like it or not. Sometimes, a bot will follow you because you use a specific hashtag.

Why is your technology different and why does everyone keep talking about it?

Brace yourselves, it gets a little technical. Nearly all influencer marketing platforms rely on information they get directly from the social networks or the influencer themselves. There are a couple of issues with this: networks may decide to stop sharing specific data, at times may have incentives not to share that information (e.g. fake or inactive followers), or may calculate the same thing differently (e.g. impressions or engagements). Some influencers may lie or share information they think is true but actually isn’t.

Humanz acts like a human being would, looking at all pictures and texts, bio, highlights, etc… on an influencer’s profile to try figure out who that influencer is, what their interests are, what their top-performing content category is, how that compares to other influencers in the same categories, etc….

On top of that, Humanz not only analyses the influencer profiles but all of their followers’ profiles too and is able to identify fake and inactive followers extremely accurately, without having to rely on small samples or meta patterns in the data. 


What are “Humanz Impressions” and how does the ‘Humanz score’ work?

Humanz impressions is a fairly complex calculation and it is different for each social media channel but, in essence, it represents the influencer’s “real, active and engaged” audience” or the average number of real humans likely to notice a post from that specific influencer. The system removes bots, inactive followers and people who follow too many accounts from the calculation and also take into account the social network’s own algorithm.

The Humanz score is calculated based on a mix of Humanz impressions and engagement rates, compared to influencers of a similar audience size in the same market. 

What is Humanz Connect?

Well, think Tinder, but for collabs, and without the eww… Humanz Connect helps creators inside the Humanz Community to meet one another and learn from each other or just have fun. If you have more than 1000 followers, you’re immediately eligible to join. It’s as easy as a swipe left to skip the influencer or a swipe right to let them know you’re keen to collab. You’ll get 5 new recommendations every 12 hours so check back in once or twice a day while our AI tries to match you best to other creators based on what you said you were interested in.

Can I disable Humanz Connect?

If you’d like to hold off on connecting with your fellow content creators, you can easily switch off Humanz Connect in your settings. While others won’t be able to find you, you also won’t be able to find others.

Download the humanz app to join the conversation and discover more like it

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