Campaign benchmarks calculator

Country i Influencer marketing benchmarks differ from country to country. Select the country most relevant to yours.

Budget? iThe amount of money you intent to spend on actual payments to influencers (excluding any agency fee).

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Verification total iMake sure this amount is equal to your remaining media budget

Number of pictures expected? iContent is valuable. How many pictures are you expecting to get from all influencers together?

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Number of edited videos expected? iContent is valuable. How many edited videos are you expecting to get from all influencers together?

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Leftover media budget iThis indicates how much of your budget is left to allocate towards distribution of the content created by the influencers.

Instagram post spend iHow much of the remaining media budget are you allocating to Instagram posts from the influencers?

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Impressions target iThe total number of impressions your campaign should generate to align to the median performance of other campaigns, both organic and paid.

Engagements targets iThe total number of engagements your campaign should generate to align to the median performance of other campaigns, both organic and paid.

Instagram stories spend iHow much of the remaining media budget are you allocating to Instagram stories from the influencers?

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Impressions target iThe total number of impressions your campaign should generate to align to the median performance of other campaigns, both organic and paid.

Clicks targets iThe total number of clicks your campaign should generate to align to the median performance of other campaigns, both organic and paid.

Twitter spend? iHow much of the remaining media budget are you allocating to Tweets from the influencers?

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Impressions target iThe total number of impressions your campaign should generate to align to the median performance of other campaigns, both organic and paid.

Engagements targets iThe total number of engagements your campaign should generate to align to the median performance of other campaigns, both organic and paid.

Clicks targets iThe total number of clicks your campaign should generate to align to the median performance of other campaigns, both organic and paid.